Revenue is a gate.
Not a vibe.

These are the public conditions for adding light advertising or premium data. A green box needs evidence. A plan, intention, or easy integration does not count.

CURRENT RECOMMENDATION

Build value first.

Keep open research free. Prove recurring utility, audience pull, commercial data rights, support, and reader-safe delivery before turning on revenue mechanics.

1/7TOTAL GATES READYDownload evidence JSON ↗

Keep the paywall closed

The switch stays off.

0/4GATES READY
01WAIT

Premium product depth

ThresholdOne decision tool delivered on schedule for 8 consecutive weeks, with downloadable outputs and public scorecards

Current evidenceThe member-oriented series are registered but not yet implemented or scored

02WAIT

Audience pull

ThresholdAt least 500 opted-in readers and repeated click or reply demand for the same premium workflow

Current evidenceThe non-durable production prototype is now fail-closed. Managed storage, delivery, double opt-in, unsubscribe handling, and demand measurement are not connected

Inspect evidence →
03WAIT

Commercial data rights

ThresholdWritten commercial rights for every input used in a paid output

Current evidencePublic nflverse research is documented; commercial ADP and projection rights are not contracted

04WAIT

Trust and operations

ThresholdPublished methodology, correction policy, support path, entitlements, refunds, and tax handling

Current evidenceMethodology, run artifacts, correction policy, and a public ledger now exist; durable support, entitlements, refunds, tax handling, and billing operations remain unimplemented

Do not add display ads

The switch stays off.

1/3GATES READY
01WAIT

Meaningful reach

ThresholdAt least 25,000 bot-excluded provider-defined visits in each of 3 consecutive complete UTC months

Current evidenceA Cloudflare Web Analytics beacon and public month-close contract are implemented, but no production token is configured and the qualifying clock has not started

Inspect evidence →
02READY

Editorial separation

ThresholdWritten placement policy, sponsor labeling, blocked categories, and no ranking influence

Current evidencePolicy v1.0 is public with two-placement limits, explicit labels, blocked categories, sponsor boundaries, privacy rules, and a no-ranking-influence firewall

Inspect evidence →
03WAIT

Reader experience

ThresholdTwo reserved placements maximum, mobile QA, and cumulative layout shift below 0.1

Current evidenceNo ad code is installed, so performance impact has not been tested

Evidence changes the status.

  1. State a measurable threshold before the incentive arrives.
  2. Connect public or reproducible evidence.
  3. Change the versioned ledger in the same release.
  4. Let the build reject contradictory claims.