PRIVACY
Your data is not
the product.
What the site uses today and what changes when the limited ad pilot begins.
No signup form is active and no email address is collected.
Google Analytics loads only after a reader allows anonymous traffic and engagement measurement.
AdSense ownership verification is installed. Advertising requests remain off until the site is approved and consent controls are ready.
Unpublished research, source files, prompts, and review records are never supplied to advertisers.
GOOGLE ANALYTICS
Traffic, not profiles.
Fourth Down Labs uses Google Analytics 4 only after you opt in. It measures page views, referral sources, general device and browser information, approximate geography, scrolling, and outbound-link activity.
We do not send names, email addresses, research inputs, or a Fourth Down Labs user ID to Google Analytics. Google Signals and ad-personalization signals are disabled, and the analytics cookie lifetime is limited to 90 days.
Use the persistent Privacy choices control to allow or decline analytics at any time. Declining does not change access to the site. Google describes its processing in its partner-sites policy.
GOOGLE ADSENSE
Limited article ads.
Fourth Down Labs plans to use Google AdSense for no more than two manual placements on eligible research articles. Auto Ads, overlays, anchors, vignettes, and ads inside tools or research files remain disabled.
When the pilot is active, Google may use cookies or similar identifiers to deliver, measure, and protect advertising. Applicable visitors will receive consent or opt-out controls before ad requests are made.
You can review how Google uses information from sites that use its services at Google's partner-sites policy.
No collection today.
Email signup remains disabled until storage, delivery, confirmation, unsubscribe handling, and a public support address are complete.
RSS remains available without an account.
Open the RSS feed →RESEARCH RECORDS
Evidence stays evidence.
Published Research Files contain football data provenance, analysis outputs, review decisions, and reproducibility links. They do not contain reader profiles or newsletter records.
Advertising performance cannot influence a model result, ranking, correction, or publication decision.
Editorial firewall →The persistent control changes analytics consent at any time. Advertising requests remain off until the separate ad-consent and pilot gates pass.